E-Commerce

PAAET sets in motion e- learning system

Kuwait’s Public Authority for Applied Education and Training’s (PAAET) Faculty of Nursing launched on Thursday an e-learning system in an effort to promote further interaction between teachers and students. Speaking…

 
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E-Commerce

Pay and Payfort to Develop MENA Fintech in Joint Effort

Payfort an online payment service provider in the Arab world, and fintech startup Pay announced Pay team will now be part of PayFort. The two will be working together to…

 
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E-Commerce

Social Marketing Grows Up

Social media doesn’t work the way many marketers think it does. The mere act of endorsing a brand does not affect a customer’s behavior or lead to increased purchasing, nor…

 
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E-Commerce

Tech firm HTC launches UAE e-commerce shop, Saudi roll-out to follow

Technology firm HTC Middle East has announced the launch of its UAE e-commerce store, with plans to roll out similar initiatives in Saudi Arabia and Egypt soon. The company said…

 
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Interviews

Licence to sell: Azadea’s Marwan Moukarzel

Few would have expected a nondescript 50-square metre shop in Hamra Street, Beirut would grow to become the Middle East retail giant Azadea Group, holding the exclusive regional rights to…

 
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